€100,000 Sininen Pallo Environmental Prize Awarded to Eetti ry, Creators of the Five Garments Challenge, and Developer of a Peer-to-Peer Rental Service

Kollaasi hymyilevistä voittajista.

The Sininen Pallo (Blue Globe) Environmental Prize 2024 will be awarded on December 4, 2024, to three initiatives and individuals targeting overconsumption in distinct ways. The recipients are Eetti ry (Pro Ethical Trade Finland), the creators of the Five Garments Challenge Julia Thurén and Aku Varamäki and the author of Planetary Wardrobe, Sissi Penttilä, as well as the developer of the peer-to-peer rental platform Circutus, Lotta Lilja.

The Sininen Pallo Environmental Prize, established in 2021, highlights groundbreaking actions aimed at addressing the ecological crisis. This year’s theme is reducing overconsumption. Finns consume natural resources equivalent to four planet Earths.

“It can be challenging for an individual consumer to find information about sustainable choices. The Sininen pallo awardees help consumers by providing ready-made solutions and information about sustainable choises”, says Enni Sahlman, Nessling Foundation’s Impact Specialist.

The awarded recipients represent three distinct approaches to influencing consumption habits: long-term civil society efforts, impactful communication campaigns, and innovative business practices. The recipients are Eetti ry (Pro Ethical Trade Finland), the creators of the Five Garments Challenge Julia Thurén and Aku Varamäki and the author of Planetary Wardrobe, Sissi Penttilä, as well as the developer of the peer-to-peer rental platform Circutus, Lotta Lilja. Eetti will receive €40,000 and the other recipients will each receive a €15,000 prize.

Read more about the Sininen Pallo Prize

The award ceremony is held on December 4, 2024 from 5:00 PM to 7:00 PM at Think Corner (Yliopistonkatu 4, 00100 Helsinki). Welcome!

The winners Emma Mikkilä, Sissi Penttilä, Julia Thurén, Aku Varamäki and Lotta Lilja.