Contradictions of knowledge, value, and action and charges of hypocrisy are booming before the dawn of the sustainability transformation. The dissertation develops a philosophical theory that helps to understand hypocrisy and contradictions in the era of the environmental crises. The research project combines ideas developed in ethics and political philosophy to results of social sciences and psychology. The developed theory links hypocrisy to contradictions caused by the societal structures and to psychological coping mechanisms that are used to get by with the contradictions in daily life. The goal of the theory is to help popular movements rallying for the transformation to deal with hypocrisy, psychological tendencies, and structural contradictions in ways that strengthen the movements.