The Murros-call is a separate funding call by the Nessling Foundation for large-scale, multidisciplinary projects.
The Nessling Foundation granted an additional million euros through the Murros-call to projects that generate deeper understanding, new perspectives, and science-based solutions for breaking away from structural overconsumption.
In the first Murros-call in autumn 2025, we funded two projects addressing the root causes of structural overconsumption.
ResPro – From a False Sense of Protein Safety to Protein Resilience
Finnish animal protein production operates largely within an economic framework based on increasing production efficiency, even as system-related risks, overconsumption, and concerns about animal welfare have become increasingly visible. The project From a False Sense of Protein Safety to Protein Resilience: Building Bridges for Protein Sustainability (ResPro), funded by the Maj and Tor Nessling Foundation, seeks alternative and feasible solutions that improve both environmental and animal welfare outcomes while also addressing the overconsumption of animal-based products and biosecurity. The project examines less recognized risks in Finnish animal protein production and contrasts the production-oriented economic paradigm with other, fundamentally different perspectives, such as multispecies justice.
The project applies the Industrial Foresight Studio method, which serves as a collaborative platform for companies, public authorities, policymakers, researchers, and other stakeholders to support science-based planning of next-generation industrial and innovation policy.
ResPro aims to provide a realistic pathway out of the current systemic lock-in of animal protein overconsumption driven by industrial price competition. The societal objectives are twofold:
- Develop practical pathways for strengthening biosecurity and animal health in the Finnish protein sector.
- Transform the understanding of food security: protein safety is not only about securing supply, but also about ensuring the long-term resilience of the protein production system.
BLINK: Systemic Overconsumption in the Construction Value Chain
The BLINK-project examines structural overconsumption in construction, arising from entrenched norms, guidelines, decision-making structures, and incentives. Concrete is used as a lens to show how structures and value chains hinder resource efficiency and how they can be redirected toward ecological, economic, and technical sustainability.
The project is led by the Building Information Foundation. Co-implementers are the University of Tampere, AFRY Finland Oy and the BIOS Research Unit.
The multidisciplinary approach combines scientific analyses with practical expertise in construction and infrastructure. The research includes literature reviews, case studies, and BIOS workshops where stakeholders assess drivers of concrete overconsumption and future trajectories.
Key outputs: a systemic map of barriers and opportunities; a tested model project illustrating decision-making points, indicators, contractual and design solutions that promote resource efficiency and circularity; policy recommendations; communication materials, impact events, and a knowledge base for guidelines.